About Aira

Clean-energy tech leads to a positive global transformation. Heating homes contribute to 15% of Europe's CO2 emissions. Switching to sustainable solutions offers households a way to achieve net-zero emissions.

Aira's mission is to advance the next generation of home energy solutions, creating intelligent, sustainable homes for a meaningful impact. Starting with innovative heat pumps, it will evolve into a comprehensive, intelligent clean energy-tech system and include dynamic electrical tariffs, cutting-edge home solar systems, and advanced battery storage solutions.

Founded in 2022 with already 1300+ employees and growing, Aira aims to drive the clean energy revolution. We are headquartered in Stockholm, Sweden, and our factory in Poland brings these innovations to life, with operating markets in the UK, Italy, and Germany.

UK Growth Manager at Aira

Reporting to the UK Head of Marketing, the Growth Manager coordinates, executes and manages initiatives across performance marketing, search engine optimisation and support CRM for the UK market, to drive customer acquisition, customer loyalty, and revenue growth. The manager collaborates with cross-functional teams (marketing, sales, operations and product) to implement growth initiatives, and builds and executes continuous testing roadmaps and documentation across channels.

The key goals of the role are to drive customer acquisition and support enhancing engagement to drive value. 

This role is based in our UK Headquarters in Kings Cross, London. With a modern workplace culture informed by our Scandinavian heritage, this role is Hybrid with the expectation of a minimum 2 days a week working with your team in the office. There'll be times when more direct contact is needed as your team take on exciting, challenging projects. The ideal candidate for this role will be dedicated, adaptable and driven.

Key responsibilities as UK Growth Manager at Aira

Growth Strategy:

• Develop and execute a growth strategy aligned with business objectives and targets
• Identify and prioritise growth opportunities through data-driven insights

Customer Acquisition: 

• Lead and manage media planning, campaign management and optimisation of paid marketing campaigns across channels such as social media, search, email
• Identify new growth channels to support business targets
• Support the head of marketing to enhance customer engagement plans and upsell campaigns
• Ownership of the UK search engine optimisation (SEO) roadmap
• Conducting keyword research to guide content teams, optimising website content, landing pages and paid search copy
• Work with and briefing agencies, coordinate creative assets, and set up and optimise website content.

Data Analysis & Reporting:

• Track and report main KPIs
• Analyse key metrics to evaluate and validate initiatives and converting data into actionable business insights.

Cross-Functional Collaboration:

• Partner with product, sales, and marketing teams to execute growth initiatives.
• Work with design studio to develop high-performing assets.
• Oversee UK CRM initiatives and collaborates with stakeholders on marketing and customer loyalty projects (lead nurturing, upsell)

Experimentation:

• Design and run A/B tests and experiments to validate growth hypotheses
• Continuously optimize campaigns based on results.

Experience required for the role of UK Growth Manager at Aira

• Professional experience as a Digital Marketing Manager from D2C organisation
• Professional experience in developing and implementing digital marketing strategies
• Excellent knowledge of all digital marketing channels
• Excellent knowledge and experience with online marketing tools and best practices, including formulating funnel strategies
• Professional, hands-on experience with SEO, Google Analytics and CRM software
• Familiarity with web design

As one of Europe's most exciting Start-Ups, the work can be fast paced and varied. You'll need to be a problem solver, critical thinker, and great communicator. Excellent time management is essential!

Working as UK Growth Manager at Aira

•  Competitive Salary
• 25 days Annual Leave plus Bank Holidays
• Health cash plan
• Reward Gateway (shopping discount)
• Life insurance
• Pension
• Phone & Laptop

At Aira, We’re not just champions of next-generation energy, we’re champions in Diversity and Inclusion too. We believe that a diverse workforce sparks innovation and creativity and enables us to better serve our customers and communities. We encourage individuals from all backgrounds, cultures, and perspectives to join our team. We will never accept any form of discrimination and believe that together, we can drive a new era for our people and planet.